"Our theory is, if you need the user to tell you what you're selling, then you don't know what you're selling, and it's probably not going to be a good experience."
This week's quote is by America's self-made woman and the co-founder of Sunshine Contact - Marissa Mayer
Mayer joined Google as the first female engineer and its 20th employee. After thirteen years of working at Google, she joined Yahoo in 2012. She gave her resignation after Verizon bought Yahoo for $4.48 billion in 2017.
After leaving Yahoo, Mayer started Sunshine (formerly known as Lumi Labs). The company is focussed on artificial intelligence (AI) and consumer media. She rebranded it as Sunshine in November 2020 and at the same time revealed her first product - Sunshine Contacts.
Sunshine Contacts improves your iPhone contacts and Google contacts using intelligent algorithms, contact data, public sources, and more.
After working in tech all her life, Mayer understands that user experience is of utmost importance in all digital journeys. "My focus at Google has been to deliver great end-user experiences, to delight and inspire our end users"
During one of the very interesting researches conducted on Google vs Yahoo, Mayer and her team found out that Google seemed to have a higher degree of perceived relevancy. Looking at the results, they realised that it was not the actual quality of results that lead to a more successful user experience as much as it was how the results were presented to the end user.
A lot goes into landing the customer on a webpage – ads, design, search ranking and others. But the most important aspect is to understand the user intent. Often companies focus on explaining or presenting product features rather than the solution they can provide to the customers. As a business selling any product or service, it is valuable to observe your target audience and their actions on the internet, understand what exactly it is that they are looking for and then target their intent.
At DDSN we keep user experience as our number one priority. We understand that the last thing a business wants is losing a prospective customer. That is why understanding their actions and intent goes a long way and provides a guide to each and every digital activity. You need to be clear about the exact solution that you are providing to solve your target audiences' needs. And most importantly, display it in a way they are searching for.
Who is Marissa Mayer?
Marissa Mayer is an American businesswoman and investor. She is an information technology executive, and co-founder of Sunshine Contact.
Mayer was formerly the vice president of Google Search Products and User Experience at Google and the president and chief executive officer of Yahoo!
She designed the interface for Google Search, organizing the world’s information, and helped to launch Google Maps, an ambitious project in mapping the entire planet. She also assisted the team that developed Google AdWords, the platform responsible for most of Google’s revenue.
Mayer has a very impressive background as she was listed in Fortune magazine's annual list of America's 50 Most Powerful Women in Business in 2008, 2009, 2010, 2011, 2012, 2013, and 2014 with ranks at 50, 44, 42, 38, 14, 8 and 16 respectively. In 2008, at age 33, she was the youngest woman ever listed.
At DDSN we value user experience and consider it the most important aspect of any customer journey. We have helped a lot of businesses improve their digital performance by following this principle.