Unlocking Opportunities: Kentico's Advanced Digital Marketing Automation Now Available in Xperience by Kentico

This article is drafted with the assistance of DDSN.ai. 

Are Inefficient Manual Marketing Processes Costing Your Business Revenue?

Recent studies indicate that businesses relying heavily on manual marketing activities lose between 20 and 30% of revenue in marketing inefficiencies (Forbes). In today's rapidly evolving digital landscape, embracing technology to improve efficiency, isn't just desirable - it's essential. Missing out on potential customer engagements means substantially reduced revenue and diminished competitiveness in the market. The urgency of adopting digital marketing automation platforms has never been clearer or more critical to overall business success.

Disclaimer: The following is a fictional story to illustrate a point and is not a case study or a testimonial.

The Digital Marketing Dilemma

Meet a Marketing Manager - Lets call her Lucy Llama...

Lucy, is experienced at a growing digital presences for her organisation. Lucy grappled daily with the inefficiencies of outdated manual marketing processes. The organisation had a CRM that was disconnected from their email marketing platform and both were not connected to her CMS. Her responsibilities included managing customer engagement databases, creating lists aligning with marketing strategies, and attempting to automate repetitive tasks with a huge roadblock in the lack of interconnectivity between her systems. Her team dramatically exceeded workload capacity, struggling to keep up with manual reporting and data inaccuracies, thus negatively affecting overall business results.

Our processes were cumbersome, inefficient, and exhausting our resources. I knew we needed change urgently without sacrificing our established operations.

The Big Reveal: Kentico's Unified Marketing Automation

Enter Kentico software’s Xperience by Kentico which includes digital marketing automation. Designed specifically to confront challenges faced by professionals like Lucy, it empowers teams to automate complex marketing tasks effortlessly. Core functionalities include:

• Fully automated multi-step workflows
• draw content from your central content repository
• segment your audiences into groups
• Personalisation engines for tailored customer journeys
• Superior lead nurturing capabilities - via email or SMS
• Privacy law compliant EDM capability with list managment and user self management
• Unified management interface, simplifying cross-team collaboration

Lucy's Discovery: Initial Expectations and First Impressions

When Lucy first encountered Kentico’s marketing automation platform, she was immediately impressed. Unlike other marketing automation solutions she had tested, Kentico readily offered intuitive, IT-friendly integration to her CRM. It removed the need for a stand alone email distribution platform and connected to her SMS provider. It provided a streamlined, easy-to-use interface accessible across technical and marketing teams. Her expectations were not only met—they were exceeded, positioning Xperience by Kentico as a top choice among other competitor solutions she had considered.

Step-by-Step Integration Journey: How Lucy's Agency Implemented the Automation Platform

The journey to automation began with a straightforward integration process supported by thorough Kentico documentation and responsive agency assistance by DDSN Interactive. Lucy and her team utilised Kentico's training resources and other tools provided by DDSN, simplifying the onboarding experience considerably. Collaboratively, with DDSN they mapped strategic marketing goals with technical benchmarks, aligning the new tool effectively within their internal goals and infrastructure.

Measurable Transformation: Tangible Outcomes Achieved

We acknowledge that Lucy's story is fictional but with automation projects the outcomes are immediate and visible:

• Reducing time spent on routine tasks like list generation
• Improved engagement with relevant content delivered consistently
• Marketing campaign efficiency increased with outcomes flowing directly to the CRM
• Improved morale as teams can focus on strategy and creativity instead of button clicking.

What Made Kentico's Marketing Automation Platform Shine

In our story, Lucy’s organisational success hinged on Kentico’s unique blend of technical robustness, user-friendliness, and strategic business alignment:

• Robust Workflow Automation: Significantly cutting manual processes
• Secure Integration: Easy, secure IT implementation
• Advanced Scalability and Flexibility: Growing effortlessly with organisational needs
• Resource-Friendly Dashboards: User-friendly analytics accessible company-wide
• Streamlined Cross-team Collaboration: Enhanced communications and joint operational transparency
• Consistent Branding of Communications: Communication tools coming from the same software running the website and the app - leading to consistent corporate branding outcomes.
• Efficient Content Generation: AI powered marketing recommendations and authoring, converting longform content into reusable snippets.

Choosing Kentico's Marketing Automation over a CRM or other Automated Marketing Platform

Organizations often face a critical decision when implementing marketing automation: should they leverage their existing CRM's automation capabilities, invest in a standalone marketing automation platform, or utilize an integrated solution like Kentico? This choice can significantly impact operational efficiency, team productivity, and ultimately, ROI.

When Lucy compared Kentico's marketing automation to her organization's existing CRM automation tools and third-party marketing platforms, several distinct advantages became immediately apparent:

Content-Driven Marketing Without the Disconnect

Unlike standalone marketing automation tools or CRM-based solutions, Kentico's platform eliminates the content disconnect that plagues most marketing stacks. Content created within the CMS is immediately available for marketing automation workflows without requiring complex integrations, duplicate content entries, or manual synchronization processes. This means marketing teams can seamlessly move from content creation to campaign deployment without technical bottlenecks.

Unified Data Model: The Single Source of Truth

Organizations using separate CRM automations or third-party marketing tools often struggle with data fragmentation—customer interactions in one system, content performance in another, and campaign metrics in a third. Kentico's unified approach creates a single source of truth, where customer behavior on the website directly informs marketing automation strategies in real-time, without the delays and inaccuracies of data transfers between systems.

Reduced Technical Overhead and Integration Complexity

For Lucy's IT team, the prospect of maintaining multiple integration points between their CRM, website, and a third-party marketing automation platform presented significant challenges. Each integration required ongoing maintenance, posed potential security vulnerabilities, and created points of failure during system updates. With Kentico's all-in-one approach, these integration complexities were eliminated, substantially reducing IT overhead and risk.

With Kentico, organizations typically see a 40-60% reduction in integration costs and technical overhead compared to maintaining separate CRM and marketing automation systems.

Cost Efficiencies Beyond License Fees

While evaluating various options, Lucy's financial analysis revealed that the total cost of ownership for Kentico's integrated solution was substantially lower than the combined costs of separate systems. Beyond the obvious savings on multiple license fees, the organization benefited from:

• Reduced implementation time and associated consulting costs
• Lower ongoing maintenance expenses
• Elimination of custom integration development costs
• Decreased training requirements with a single interface to master
• Improved staff productivity without context-switching between platforms

Cross-Functional Team Alignment

Perhaps the most transformative benefit for Lucy's organization was the improved collaboration between previously siloed departments. Content creators, marketers, and sales teams all worked within the same ecosystem, with shared visibility into customer journeys and campaign performance. This alignment eliminated the finger-pointing that often occurred when leads fell through the cracks between disconnected systems, and fostered a more cohesive, results-oriented approach to customer engagement.

While standalone marketing automation platforms or CRM-based solutions certainly have their merits for specific use cases, Kentico's integrated approach offers compelling advantages for organizations seeking to streamline operations, reduce technical complexity, and create truly cohesive customer experiences across all digital touchpoints.

Conclusion: Automate Your Marketing

Kentico’s sophisticated digital marketing automation within Xperience by Kentico (https://www.kentico.com/platforms/xperience-by-kentico/digital-marketing/marketing-automation) has the power to deliver significant operational improvements, drive enhanced marketing results, and provide measurable time and cost savings—as experienced first-hand by Julia. As businesses globally pivot increasingly toward automation, delaying deployment of advanced solutions like this risks severe competitive disadvantage and lost revenue.

If your organisation resonates with Lucy's story—frustrated by inefficient processes, overwhelmed by manual tasks, or seeking improvement of your marketing effectiveness—now is the optimum time to invest in Xperience by Kentico. By automating resource-intensive tasks, enhancing accuracy, and facilitating real-time analytics, Kentico positions your business for future growth, increased customer satisfaction, and improved ROI.

Your IT and marketing teams deserve solutions designed explicitly for their needs, bringing relief, excitement, and tangible results.

Embrace the power of Kentico Xperience—revolutionise your marketing processes and unlock your organisation's full potential.

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