You're right. We've written this article before. The fact that not much has changed about the idea since then is worth discussing. Email marketing is not disappearing in the wake of social media and microblogging. Actually, it remains one of the most lucrative communications efforts you can undertake.

A strategy that includes "quick wins" in areas such as usability improvements, online marketing, technology updates, traffic growth, and e-communications can inject new life into your digital platform.