Discovering the Power of Kentico Software for Your Web Solutions
Are you navigating the complex landscape of content management systems and wondering which CMS to deploy for your marketing needs?
Or are you familiar with Kentico and wondering about the differences between the Kentico software products - Kentico Xperience 13 and Xperience by Kentico?
Then this article is for you...
As digital technology evolves, understanding the tools at your disposal becomes crucial for effective web development. DDSN Interactive, a pioneering digital agency since 1997 and also a kentico agency and kentico partner sheds light on the versatile world of Kentico software.
Representation of atomic content forming webpages, portals and mobile apps. Created by Dall-E from prompt: An abstract digital art piece showing a transformation process, with traditional website elements on the left morphing into modern, dynamic content blocks on the right, using a professional green color palette, suitable for enterprise software
Kentico: A Comprehensive Web Development Solution
Kentico is not just a content management system CMS; it's a dynamic, integrated solution for a range of digital needs. From simple website development to complex eCommerce platforms and well crafted personalised user experiences, Kentico's adaptability makes it a preferred choice for businesses globally. So, what is Kentico, and why should it be on your radar for website content management and development?
The Essence of Kentico Software
Kentico software stands out in the crowded CMS landscape. It's a robust platform built on Microsoft ASP.NET Core with an MVC frontend framework, offering a seamless blend of website building, digital asset management, automated marketing and online community features.
But what sets Kentico apart is its unique offerings,
- Kentico Xperience with a focus on digital interactions including email marketing, and
- Xperience by Kentico which as its latest offering is lightning fast for marketing first sites.
Kentico Xperience (KX 13): Redefining Digital Engagement
So, what is Kentico Xperience, and how does it redefine digital interactions?
Kentico Xperience is the jewel in the Kentico software crown. It's an all-in-one CMS, eCommerce, and digital marketing platform that revolutionizes how businesses engage with their audience online. But what is Xperience by Kentico, specifically? It's a cutting-edge tool that blends content management, digital marketing, and eCommerce into a cohesive, user-friendly experience.
And, how is Xperience by Kentico different? Why are there two supported Kentico software CMS?
Xperience by Kentico (XbyK):
Xperience by Kentico is the new kid on the block built to empower marketing. It is a hybrid headless digital experience platform which means that it has built in content management features and the ability to manage headless channels for all your companies digital touchpoints; such as multiple sites, mobile apps, email marketing and social media.
While XbyK currently is suitable for lightning fast, marketing first websites, the Xperience by Kentico roadmap shows an ambitious development plan with monthly releases, resulting in a growing feature set. According to this roadmap, upcoming features include eCommerce and marketing automation capabilities, building on the recently added AI-powered email authoring functionality.
So talk to DDSN's Kentico experts about which platform best suits your company's marketing needs.
Looking Ahead: The Xperience by Kentico Roadmap
The Xperience by Kentico roadmap reveals an exciting future for the platform. Key upcoming features include:
- Enhanced e-commerce capabilities
- Advanced marketing automation tools
- Expanded AI-powered content features
- Improved integration capabilities
This strategic roadmap demonstrates Kentico's commitment to evolving the platform in response to market needs and technological advances.
Visit the full Xperience by Kentico Roadmap
Why Kentico Stands Out in Website Development
Kentico's versatility in website development is unmatched. Whether you're exploring "what is Kentico website development" or seeking a reliable, scalable CMS, Kentico offers a solution. Its wide range of options ensures businesses find a perfect fit, whether it's the base version for straightforward site management or the "Kentico EMS Corporate" which is now called Enterprise in KX and Advanced in XbyK - for larger, more complex needs.
The package that you choose from Kentico software depends on your needs. In brief;
Kentico Xperience 13 Packages
- Business - content management tools including eCommerce features.
- Enterprise - digital marketing and marketing automation features.
- Corporate - large scale multisite projects with custom pricing.
Xperience by Kentico Packages
- Standard - content management across one channel, typically a website
- Advanced - content management and marketing across multiple channels.
Feel free to consult your local Kentico team - DDSN Interactive to assist you to make the choice.
Kentico CMS: A Deep Dive
User-Friendly Interface
When investigating Kentico, a standout feature is its intuitive user interface. It empowers teams to manage their digital presence effortlessly, irrespective of technical expertise. The platform's page builder uses a drag-and-drop interface, allowing content editors to:
- Create and modify pages without coding knowledge
- Preview content across different devices
- Manage workflows and content approval processes
- Schedule content publications automatically
Robust Technical Foundation
At its foundation is a strong core database with advanced capabilities:
- Centralized digital asset management for efficient media handling
- Sophisticated user identity and permission management
- Built-in caching mechanisms for optimal performance
- Scalable architecture supporting high-traffic demands
Content Management Features
Kentico excels in content organization and delivery through:
- Structured content models for consistent data management
- Reusable content blocks for efficient content sharing
- Multi-language support with translation management
- Version control and content restoration capabilities
Integration Capabilities
The platform's flexibility extends to its integration features:
- RESTful API support for third-party integrations
- Custom widget development options
- Integration with popular marketing tools and CRM systems
- Support for single sign-on (SSO) solutions
Development Environment
For developers, Kentico provides a robust development framework:
- MVC development model for clean separation of concerns
- Extensive API documentation and development guides
- Built-in debugging and logging tools
- CI/CD pipeline support for automated deployments
Security and Compliance
Security is paramount in Kentico's architecture:
- Role-based access control (RBAC)
- Regular security updates and patches
- GDPR compliance tools and features
- Advanced authentication options
Key Takeaway
Kentico's strength lies in its ability to balance user-friendly content management with powerful technical capabilities, making it suitable for both marketing teams and developers. This dual focus ensures organizations can maintain efficient digital operations while having the flexibility to grow and adapt their online presence.
DDSN's Kentico Experience
FAQ
Kentico Xperience offers a more integrated approach by combining content management, e-commerce, and online marketing tools within a single platform. It's particularly robust for enterprise-level applications, providing advanced functionality, security, and scalability that can be more comprehensive than WordPress or Drupal.
Kentico, with its license-based pricing, can appear more expensive upfront compared to open-source alternatives like WordPress. However, it provides greater out-of-the-box functionality, which can reduce the need for numerous plugins or custom development, lowering overall costs in long-term projects.
Kentico's admin interface is designed to be user-friendly for non-technical users, with intuitive content editing and management tools. While CMSs like WordPress are also known for their ease of use, Kentico’s interface caters well to business users who need to manage complex content and marketing tasks efficiently.
Yes, Kentico is well-suited for large, high-traffic websites. It can be hosted in modern cloud infrastructure or in high security private clouds like DDSN provide for its customers. Kentico provides robust performance and scalability features, making it a reliable choice for enterprise-level sites where managing large volumes of content and user traffic is essential.
Kentico includes integrated e-commerce solutions that are more comprehensive than many standard CMS platforms. It offers advanced features like product and inventory management, multiple payment gateway integrations, and marketing tools specifically tailored for e-commerce.
Kentico excels in providing tools for content personalization and targeted marketing. It allows marketers to segment audiences, personalize content, and automate marketing campaigns directly within the CMS, offering a more integrated approach than many other CMSs where such features might require additional plugins or tools.
Kentico provides professional support, including dedicated customer service, detailed documentation, and an active community forum. While other platforms may have larger user communities, Kentico’s support is focused on professional and enterprise-level solutions.
Kentico places a strong emphasis on security with features like advanced user management, role-based permissions, and activity logging. Its enterprise-focused security measures are often more comprehensive compared to basic CMS platforms.
Yes, Kentico is well-suited for international, multilingual sites. It offers extensive support for multiple languages and cultures, allowing easy management of content across diverse geographical regions, which is a key advantage over some CMS platforms.
Kentico offers significant customization capabilities, allowing integration with various third-party systems and tools. While CMS like Joomla and Drupal are also known for their customizability, Kentico’s approach is often more streamlined for enterprise applications, providing a balance between customization and out-of-the-box functionality.
A Commitment to Quality and Innovation
At DDSN Interactive is a Kentico development agency, our commitment mirrors the strengths of Kentico - high quality, innovation, and professional delivery. Our experience in implementing Kentico-based solutions across various sectors demonstrates our belief in its capabilities. Whether you're delving into Kentico for the first time or seeking to upgrade your existing digital infrastructur or find Kentico development services, understanding the "what" and "how" of Kentico is pivotal.
In conclusion, Kentico is more than a CMS; it's a gateway to innovative, efficient digital experiences a next generation digital experience platform DXP. As Australia's longest-standing digital agency, DDSN Interactive develops for Kentico because of its versatility and power in creating sophisticated, user-centric digital platforms. Discover the potential of Kentico in your digital journey and redefine what's possible from an experienced Kentico web developer.