Key Benefits of Content Management

Organisational Benefits

• Gain independence - you're not relying on someone else to run your business
• Update content when you need to, not when someone else has time
• Centralise storage of content
• Standardise content delivery processes to establish consistency of quality
• Respond quickly to customer demand
• Global access for easy content changes

Technical Benefits

• Separate content from presentation, allowing easy re-designing or modification of layout for
• Easily deliver content to different channels, or personalise it for one-to-one customer contact
• Quickly and cheaply build new web interfaces

Cost Benefits

• Update content within your organisation, don't pay someone else
• Accelerate development times and lower building costs by avoiding the need to create custom software
• Lower the requirement for desktop-based content software
• Lower the need to invest in specialised web development skills (either internally or via consultants)