Online brand and e-giving website with secure donations and themed campaigns.
Bush Heritage Australia is a non profit organisation with a highly active communications strategy, but their website consisted of static HTML pages and offered no value to their business.
At the same time as launching a strategy to re-engineer the website with e-commerce, e-giving, and multimedia tools, BHA (then called Australian Bush Heritage Fund) had undertaken a complete redevelopment of their brand image.
DDSN offered a full service website design and development package that integrated digital strategy reviews, online brand development, e-commerce functions, user centred design exercises, and high end web hosting.
The cm3 Acora CMS platform was selected to run inbound marketing campaigns and support distributed content management.
The BHA website generates hundreds of thousands of dollars per year in direct revenue collection through donations, sponsorships, and e-gifts, where it generated no income at all before the re-development.
Online campaigns are refreshed quarterly to align with the BHA organisationwide communications plan. These campaign landing pages act as data collection and transaction points for BHA’s customer traffic generation schemes - online ads, search engines, and e-newsletters.
Integrated Secure Donations
BHA's secure donation form is configurable to support concurrently running campaigns with particular conservation themes. It integrates directly with the internal CRM to assure that transactions don't require repeated processing in multiple systems.
The configurable donation form has become a standard module with cm3 Acora CMS. It's now easy to set up for any non profit customer, just by clicking a few buttons.