"In the internet era, the key to a successful business is understanding the customers’ expectations — and half the customers are women"
This quote by prominent Chinese business executive, Jean Liu, rightly states that a customer should be central to all business decisions. The first step is to completely understand the expectations of the customers including the demographic differences.
This comprehensive approach will benefit from not overlooking a group of customers due to societal stereotypes.
At DDSN we do our best to understand all customer demographics, our team consists of people from diverse backgrounds lending insights to customer experience behind the scenes and user-centered design at the heart of what we do.
While creating digital strategies for our clients, our first step is to understand the target market in terms of location, age, gender and their preferences. This helps in achieving targeted efforts, leading to maximum efficiency and better results.
Image source: https://upload.wikimedia.org/wikipedia/commons/d/d6/Liu_Qing.jpg
Who is Jean Liu?
Jean Liu, is a Chinese business executive. She is the President of Didi Chuxing - which is China's largest mobile transportation platform.
Jean worked at Goldman Sachs Asia for 12 years and became the managing director in 2012. In July 2014, she joined Didi as its Chief Operating Officer.
After joining Didi Dache, she led the strategic merger between Didi Dache and its main competitor Kuaidi Dache which then created the car hailing company named Didi Kuaidi (later rebranded as Didi Chuxing) in 2015.
In 2017, Jean was mentioned in the annual Time 100 list of the most influential people in the world.
At DDSN we always believe in taking that extra mile for the customers and promote a culture of inclusion.